Consumer Behaviour: Applications in Marketing

By Marc Vanhuele, Malcolm Wright, Robert East

Book Overview

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

• Format: Hardcover
• Language: English
• ISBN: 152973083X
• ISBN13: 9781529730838
• Release Date: December 2021
• Publisher: Sage Publications Ltd
• Length: 376 Pages
• Weight: 2.39 lbs.
• Dimensions: 1.2" x 7.5" x 9.3"