Consumer Behaviour: Applications in Marketing

By Marc Vanhuele, Malcolm Wright, Robert East

Book Overview

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1473919509
• ISBN13: 9781473919501
• Release Date: February 2017
• Publisher: Sage Publications Ltd
• Length: 368 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.8" x 7.3" x 9.1"