Consumer Behaviour and Digital Transformation

By Ayantunji Gbadamosi

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

• Format: Hardcover
• Language: English
• ISBN: 1032149752
• ISBN13: 9781032149752
• Release Date: March 2024
• Publisher: Routledge
• Length: 364 Pages
• Weight: 1.94 lbs.
• Dimensions: 0.9" x 7.0" x 10.0"