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Consumer Behaviour and Analytics
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Consumer Behaviour and Analytics 103238834X Book Cover

Consumer Behaviour and Analytics

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Edition Description

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating...

Edition Details
Format:Paperback
Language:English
ISBN:103238834X
Format: Paperback
Condition:
$
61.48
50 Available
Consumer Behaviour and Analytics 113859265X Book Cover

Consumer Behaviour and Analytics

By and
Edition Description

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we...

Edition Details
Format:Paperback
Language:English
ISBN:113859265X
Format: Paperback
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Consumer Behaviour and Analytics 1138592641 Book Cover

Consumer Behaviour and Analytics

By and
Edition Description

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we...

Edition Details
Format:Hardcover
Language:English
ISBN:1138592641
Format: Hardcover
Condition:
$
180.00
Consumer Behaviour and Analytics 1032388374 Book Cover

Consumer Behaviour and Analytics

By and
Edition Description

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating...

Edition Details
Format:Hardcover
Language:English
ISBN:1032388374
Format: Hardcover
Condition:
$
200.00
Save $25.00!
List Price: $225.00
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