Consumer Behaviour and Analytics

By Andrew Smith and Andrew Smith

Book Overview

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

• Format: Paperback
• Language: English
• ISBN: 103238834X
• ISBN13: 9781032388342
• Release Date: November 2023
• Publisher: Routledge
• Length: 214 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"