Consumer Behaviour: A Comprehensive Handbook

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Consumer Behaviour: A Comprehensive Handbook

By Mr. Gaurav Gowardhan Gajbe, Dr. Siddhartha Dnyaneshwar Nagdive, Mr. Manoj Shankar Jagnade

Edition Description

About the Book
The book comprehensively explores consumer behaviour, starting with the Introduction to Consumer Behaviour where it defines the concept, nature, and scope, and discusses its applications in marketing. It delves into the Consumer Research Process and various...

Edition Details

Format:Paperback

Language:English

ISBN:B0DNZ58NCM

Format: Paperback

Condition:

8.88

Quantity:

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Consumer Behaviour: A Comprehensive Handbook

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