Consumer Behavior

By William L. Wilkie

Book Overview

Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.

• Format: Hardcover
• Language: English
• ISBN: 0471545171
• ISBN13: 9780471545170
• Release Date: February 1994
• Publisher: Wiley
• Length: 784 Pages
• Weight: 3.80 lbs.
• Dimensions: 10.3" x 1.2" x 8.2"