Consumer Behavior: Buying, Having, and Being

By Michael R. Solomon

Book Overview

Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.

In the 12th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.

• Format: Hardcover
• Language: English
• ISBN: 0134129938
• ISBN13: 9780134129938
• Release Date: January 2016
• Publisher: Pearson
• Length: 624 Pages
• Weight: 3.28 lbs.
• Dimensions: 1.2" x 8.8" x 10.9"

Customer Reviews

Great Consumer Behavior Textbook

this is a really great consumer behavior textbook for those who are interested in understanding the how marketing is applied in the ever-changing environment. highly recommended by marketing professors too!

Bought this for a recent semester

Good textbook with a lot of interesting articles and illustrations. I bought the 6th Ed because my teacher said it was basically the same as the 7th Ed. He was right... the book was almost identical to the 7th Ed book that others in my class were shelling out much more money for. The only difference b/w this and the 7th Ed that you'll notice is that some stuff is a page off.

Good Read

Useful book, includes thinking on both consumer behavior and relevant market strategies. Good read for marketing beginners.

Very interesting textbook, one of the best I've seen!

As a marketing major, this consumer behavior textbook has been an asset to my learning so far. Very descriptive with many graphic examples. Uses outside knowledge from today that help the reader to stay alert and interested.

Great insight of the marketplace and excellent examples

I am taking a college course titled after this textbook. It is very informative and gives helpful real life examples of how the principles are used in marketing today. My only problem with it is the information required to answer the questions at the end of the chapter is often not included in the chapter. My exams are given from those questions and many times I can't find the answers in the book. That can also be good because it makes me think for myself, but I wish I knew for sure if my exam answers are correct.