Consumer Behavior (1st Edition - Cengage Learning)

By Frank Kardes, Thomas Cline, Maria Cronley, et al.

Book Overview

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER... This description may be from another edition of this product.

• Format: Paperback
• ISBN: 1285553020
• ISBN13: 9781285553023
• Release Date: January 2011
• Weight: 1.60 lbs.