Consumer Behavior

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Consumer Behavior

Edition Description

What drives consumers to make purchasing decisions? How do emotions, culture, and external influences shape their behavior? Consumer Behavior by Yoram (Jerry) Wind explores these questions through groundbreaking research on decision-making processes, market influences, and...

Edition Details

Format:Paperback

Language:English

ISBN:1636513999

Format: Paperback

Condition:

81.05

Quantity:

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Consumer Behavior

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