Consumer Behavior Third Edition

Bys: Hoyer, Hoyer, Wayne D., Macinnis, Deborah J.

Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0618264825
• ISBN13: 9780618264827
• Release Date: January 2003
• Publisher: Houghton Mifflin
• Length: 697 Pages
• Weight: 3.30 lbs.
• Dimensions: 1.1" x 8.2" x 10.1"