Consumer Behavior

by Khalid Aljuraisy

At present, project management is facing a lot of contextual changes, such as rapid changes in the modern consumer's desires, inflation in world economies, growing consumer awareness and consumer protection movements. The changes require proper solutions, which care for consumer needs and the public interest while achieving the business aim of profit-making. Seeking easy solutions for marketing problems aggravates matters due to the complexity of...

• Format: Paperback
• Language: English
• ISBN: 9735643596
• ISBN13: 9789735643591
• Release Date: January 2023
• Publisher: Independent Author
• Length: 340 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"