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Consumer Behavior
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Consumer Behavior 1632406837 Book Cover

Consumer Behavior

Edition Description

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and...

Edition Details
Format:Hardcover
Language:English
ISBN:1632406837
Format: Hardcover
Condition:
$
122.20
Save $30.75!
List Price: $152.95
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