Consumer behavior: theory and practice

By C. Glenn Walters

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• Format: Hardcover
• Language: English
• ISBN: 025601597X
• ISBN13: 9780256015973
• Release Date: January 1974
• Publisher: Richard D. Irwin
• Length: 590 Pages
• Weight: 2.40 lbs.

Customer Reviews

Consumer behavior in the true corporate perspective

Great book addressing the fundamentals of consumer theory with case studies and business reviews supporting material in the chapters. Address all issues pertinent to the subject in the corporate business perspective!