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Consumer Behavior: Information Processing and Decision Making
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Consumer Behavior: Information Processing and D... 163651426X Book Cover

Consumer Behavior: Information Processing and D...

Edition Description

Unravel the Psychology Behind Consumer Choices

Consumer Behavior: Information Processing and Decision Making by Naresh Malhotra provides a deep dive into the cognitive processes that drive consumer decisions...

Edition Details
Format:Hardcover
Language:English
ISBN:163651426X
Format: Hardcover
Condition:
$
97.51
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