Consumer Behavior in Marketing Strategy

By John A. Howard

This text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategies and plans can be based upon both... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0131696661
• ISBN13: 9780131696662
• Release Date: January 1989
• Publisher: Prentice Hall
• Length: 757 Pages
• Weight: 1.95 lbs.