Consumer Behavior in Asia: Issues and Marketing Practice

By Tsang-Sing Chan and Erdener Kaynak

Consumer Behavior in Asia: Issues and Marketing Practice will help you understand Asia's consumer market by providing a consumer segmentation of China's 1.25 billion population as it explores Asia's cultural values, consumer perceptions, and attitudes. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market and enabling you to accurately assess market demands and enact effective marketing strategies. Consumer Behavior in Asia provides you with a complete overview of China's economy and highlights the attractiveness of the growing market.

• Format: Hardcover
• Language: English
• ISBN: 078900691X
• ISBN13: 9780789006912
• Release Date: July 1999
• Publisher: Routledge
• Length: 130 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"