Consumer Behavior I: Research and Influences

This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study. The first volume addresses... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1412908418
• ISBN13: 9781412908412
• Release Date: September 2005
• Publisher: Sage Publications Ltd
• Length: 1272 Pages