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Business & Investing Books > Marketing & Sales Books > Consumer Behavior: Concepts and Applications (Mcgraw-Hill Series in Marketing)
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Consumer Behavior: Concepts and Applications (M... 0070387583 Book Cover

Consumer Behavior: Concepts and Applications (M...

By , , , et al.
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Format:Paperback
Language:English
ISBN:0070387583
Format: Paperback
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Consumer Behavior: Concepts and Applications (M... 0070387672 Book Cover

Consumer Behavior: Concepts and Applications (M...

By , , , et al.
Edition Description

Consumer Behaviour, 4/e, is written as an introduction to consumer behaviour for the advanced marketing student and is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. It starts with a macro approach, moving in a logical progression...

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Format:Hardcover
Language:English
ISBN:0070387672
Format: Hardcover
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Consumer Behavior: Concepts and Applications (M... 0070387648 Book Cover

Consumer Behavior: Concepts and Applications (M...

By , , , et al.
Edition Details
Format:Paperback
Language:English
ISBN:0070387648
Format: Paperback
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Consumer Behaviour: Concepts and Applications 0071125116 Book Cover

Consumer Behaviour: Concepts and Applications

By , , , et al.
Edition Details
Format:Paperback
Language:English
ISBN:0071125116
Format: Paperback
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Consumer Behavior: Concepts and Applications (M... 0070387532 Book Cover

Consumer Behavior: Concepts and Applications (M...

By , , , et al.
Edition Details
Format:Paperback
Language:English
ISBN:0070387532
Format: Paperback
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