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Consumer Behavior: Building Marketing Strategy
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Consumer Behavior: Building Marketing Strategy 1639871330 Book Cover

Consumer Behavior: Building Marketing Strategy

Edition Description

The branch of management which deals with the factors affecting the buying behavior of customers is called consumer behavior. It focuses on individuals and groups, and all the activities related to their purchasing, and disposal of goods and services. The emotions, preferences...

Edition Details
Format:Hardcover
Language:English
ISBN:1639871330
Format: Hardcover
Condition:
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List Price: $154.00
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