Consumer Behavior & Marketing Strategy

by Jerry C. Olson, J. Paul Peter, Jerry Olson, et al.

Book Overview

This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073404764
• ISBN13: 9780073404769
• Release Date: December 2009
• Publisher: Irwin/McGraw-Hill
• Length: 554 Pages
• Weight: 2.80 lbs.
• Dimensions: 1.0" x 8.1" x 10.1"

Customer Reviews

Fast Service

I purchased this book for a class and received it within days. There is more highlighting and use than indicated on the original review. Other than that, great buy for a used book. If you have a tight budget and need a textbook quickly, use this company.

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Consumer Behavior and marketing strategy

Most Consumer Behavior books I read confused me with a wide array of definitions, issues and topics that are not interweaved well enough, however, this book was different. This book wonderfully explained the concept of means-end analysis and once you understand this important concept, you could breeze through all the remaining chapters. well written, good case examples and more.