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Consumer Behavior and Marketing Strategy
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Consumer Behavior and Marketing Strategy 1682854582 Book Cover

Consumer Behavior and Marketing Strategy

Edition Description

Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a product have been identified it becomes easier to formulate a strategy for...

Edition Details
Format:Hardcover
Language:English
ISBN:1682854582
Format: Hardcover
Condition:
$
116.07
Save $28.93!
List Price: $145.00
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