Consumer Behavior and Managerial Decision Making

By Frank R. Kardes

Book Overview

This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0130916021
• ISBN13: 9780130916020
• Release Date: January 2001
• Publisher: Pearson College Div
• Length: 457 Pages
• Weight: 2.00 lbs.
• Dimensions: 9.3" x 1.0" x 7.3"