Consumer Behavior Analysis in E-Commerce Platforms

By Rajiv Chopra

This book investigates the factors influencing consumer behavior in online shopping environments. Covering decision-making processes, user experience design, and personalization strategies, it examines the role of data analytics and AI in predicting consumer trends. It highlights successful strategies used by leading e-commerce platforms. The book is a valuable resource for students, researchers, and professionals in e-commerce, marketing, and consumer psychology.

• Format: Library Binding
• Language: English
• ISBN: 1779564090
• ISBN13: 9781779564092
• Release Date: January 2025
• Publisher: Society Publishing
• Length: 425 Pages