Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice

By: Hantula, Donald A.

Book Overview

Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage

• Format: Paperback
• Language: English
• ISBN: 1032924160
• ISBN13: 9781032924168
• Release Date: October 2024
• Publisher: Taylor & Francis Group
• Length: 266 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.6" x 6.8" x 9.7"