Consumer Behavior--Human Pursuit of Happiness in The World of Goods

by Jill Avery, Banwari Mittal, Arch Woodside

We describe and dissect consumer behavior in the marketplace--how we make our product and brand choices, to energize our bodies, feed our minds, and construct our identities. Concepts and theories of... This description may be from another edition of this product.

• Format: Hardcover
• ISBN: 0979133661
• ISBN13: 9780979133664
• Release Date: January 2016
• Publisher: OPEN MENTIS
• Weight: 3.05 lbs.