Consumer Behavior: Building Marketing, 13th Edition

by David L. Mothersbaugh

Book Overview

"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 938953805X
• Release Date: January 2019
• Publisher: MC GRAW HILL INDIA
• Weight: 3.25 lbs.
• Dimensions: 1.6" x 5.5" x 7.9"