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Consumer-Based New Product Development for the Food Industry
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Consumer-Based New Product Development for the ... 1839161396 Book Cover

Consumer-Based New Product Development for the ...

Edition Description

In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach. Innovative development starts with the consumers...

Edition Details
Format:Hardcover
Language:English
ISBN:1839161396
Format: Hardcover
Condition:
$
162.03
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List Price: $168.00
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