Consumer Aesthetic Experience in a Retail Context

By Krittinee Nuttavuthisit

This book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the philosophy of aesthetics into the domain of retail marketing. Realizing that research on consumer... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639221680
• ISBN13: 9783639221688
• Release Date: January 2010
• Publisher: VDM Verlag
• Length: 124 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"