Consumer acceptance of new products across nations

By: Miya, C.

This research aims to present a broader framework for examining the patterns of

consumers' adoption of new products across nations and investigate the moderating role

of culture, demographics and other antecedents to study consumer innovativeness. The

research will help ascertain whether same set of factors affect new product adoption

behavior across countries. Questions have been used to collect data from the targeted

consumer categories and the questionnaire was prepared after a thorough review of

previous research works.

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• Format: Paperback
• Language: English
• ISBN: 1805255312
• ISBN13: 9781805255314
• Release Date: January 1
• Publisher: C.Miya
• Length: 414 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"