Construction and Engineering Marketing for Major Product Services (Wiley Series of Practical Construction Guides)

By Ben C., Jr. Gerwick and Ben C. Gerwick Jr.

A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments.

• Format: Hardcover
• Language: English
• ISBN: 0471098868
• ISBN13: 9780471098867
• Release Date: February 1983
• Publisher: Wiley-Interscience
• Length: 419 Pages
• Weight: 0.75 lbs.