Conquering Global Markets: Secrets from the World's Most Successful Multinationals

By Nancy A. Hubbard

Book Overview

Introduction 1. The Economics of Globalization 2. Trends in Globalization 3. The Risks, Challenges and Benefits of Being Global 4. How Do Companies Go Global: Choices and Issues Between Entry Strategies 5. Non-Equity Modes of Investment 6. Equity Investment Alliances and Joint Ventures 7. Mergers and Acquisitions 8. Greenfield Expansion 9. Emerging Market Companies as Globalizers 10. China as a Destination 11. The Next Decade and Beyond

• Format: Paperback
• Language: English
• ISBN: 1349332992
• ISBN13: 9781349332991
• Release Date: March 2013
• Publisher: Palgrave MacMillan
• Length: 228 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"