Connecting with the New Healthcare Consumer: Defining Your Strategy: .

By David Nash, Barbara Bozarth, Mary Pat Manfredi, et al.

Consumers are positioned more ever to assume proactive, decision-making roles in healthcare. They are taking more control, as evidenced by self-care, advances in information technology, and the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0834220040
• ISBN13: 9780834220041
• Release Date: March 2001
• Publisher: Jones & Bartlett Learning
• Length: 544 Pages
• Weight: 2.00 lbs.
• Dimensions: 9.2" x 1.4" x 6.6"