Connected Causes: Online Marketing Strategies for Nonprofit Organizations

By Walter W. Wymer Jr. and Stacy Landreth Grau

As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil. Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current Internet technologies to build a widely recognized brand that retains a loyal and supportive base. Examples and tips throughout make this a very practical handbook.

• Format: Paperback
• Language: English
• ISBN: 0190616261
• ISBN13: 9780190616267
• Release Date: July 2011
• Publisher: Oxford Univ PR
• Length: 236 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"