Connect and Sell

By Carolina Cuadrado Saltos

This book proposes a new way of understanding marketing, especially designed for entrepreneurs who are looking for more than just selling: they seek to connect, differentiate themselves and build meaningful businesses. Throughout its chapters, it develops a central idea that runs through the whole book: purchasing decisions are not born in logic, they are born in emotion. Therefore, marketing can no longer be limited to informing or persuading from rational arguments; it must evolve towards a more human communication, conscious and deeply connected to what the customer feels.

• Format: Paperback
• Language: English
• ISBN: 620998648X
• ISBN13: 9786209986482
• Release Date: April 2026
• Publisher: Our Knowledge Publishing
• Length: 68 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"