
The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based...

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based...
![Conjoint Measurement: Methods and Applications [German] 3540404791 Book Cover](https://i.thriftbooks.com/api/imagehandler/l/2ABE6B1A9CAF83699C904011CF7A92D175D8EB88.jpeg)
