Congruency, Expectations and Consumer Behavior in Digital Environments

By Frederic Nimmermann

Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments.- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants.- More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments.- Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success.

• Format: Paperback
• Language: English
• ISBN: 365828420X
• ISBN13: 9783658284206
• Release Date: November 2019
• Publisher: Springer Gabler
• Length: 213 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"