Confessions Of A Direct Mail Guy

By Gordon W. Grossman

Book Overview

This book is about the life of veteran direct marketer Gordon Grossman, starting with a lively account of his 17 years at Reader's Digest. It is illustrated by proven direct mail principles and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0887234119
• ISBN13: 9780887234118
• Release Date: January 2006
• Publisher: Bottom Line Books
• Length: 320 Pages
• Weight: 1.28 lbs.
• Dimensions: 1.0" x 6.0" x 9.1"