Conference Tourism Building Destination's Brand: A case of Addis Ababa

By Bekele Uma Benti

Event, with its different forms like conference tourism, can play a significant role in building a reputable Branding which is a vital aspect of destination marketing practice, in an effort to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659814385
• ISBN13: 9783659814389
• Release Date: December 2015
• Publisher: LAP Lambert Academic Publishing
• Length: 128 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"