Conducting Social Marketing Research : A Practical Guide

By Nancy R. Lee

High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap.

• Format: Hardcover
• Language: English
• ISBN: 103293610X
• ISBN13: 9781032936109
• Release Date: January 1
• Publisher: Routledge