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Hardcover Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource Book

ISBN: 0787953520

ISBN13: 9780787953522

Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource

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Format: Hardcover

Condition: Very Good

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Book Overview

The complete resource for fundraisers in any nonprofit organization Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual...

Customer Reviews

2 ratings

Comprehensive, Intelligent and Very Helpful

Dove's text surpasses the two other books I've read on fundraising in numerous ways. He provides a thorough, well-organized approach to fundraising in general and with extensive attention both to the various types of campaigns and to the many components that make up a successful program. Furthermore, Dove cites countless sources of research and practitioner experience, so that his admonitions about what to do and how to do it have a clear rationale and empirical evidence undergirding them. While I'm sure I'll continue to read other texts to delve deeper into details, I can't imagine I'll need to read another overview in the near future, because Dove's work has completely met that need for me.

Current, creative, thorough

A comprehensive resource guide to the many variables of nonprofit fundraising campaigns and events. Well-researched; well-written. Especially helpful was the resource section, which provided actual templates and word-for-word scripts -- very applicable.
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