Conducting a Successful Annual Giving Program

By Kent E. DoveCarolyn P. MadvigJeffrey A Lindauer, et al.

Book Overview

Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series, features a wealth of illustrative samples of fundraising tools, many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan.

View an example of a teaching tool available in this title: CourseSyllabus.

• Format: Paperback
• Language: English
• ISBN: 078795649X
• ISBN13: 9780787956493
• Release Date: July 2001
• Publisher: Jossey-Bass
• Length: 512 Pages
• Weight: 0.55 lbs.
• Dimensions: 1.1" x 7.4" x 9.3"