Computer Inselligence [yes, in-sell-igence, not intelligence]

By Mark Melin

This text shows how to develop intelligent computerized market tools to interact with customers, recognize individual needs and make persuasive offers. The book shows how to integrate marketing with... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1886284571
• ISBN13: 9781886284579
• Release Date: March 2000
• Publisher: Chandler House Pr
• Length: 306 Pages
• Weight: 1.70 lbs.
• Dimensions: 9.5" x 0.8" x 8.0"

Customer Reviews

A good book worth the read

I've read a few books on Internet marketing and this isn't the best -- but it's near the top of the list. You fall upon good ideas, like allowing salespeople to create personalized Web pages for business customers and a privacy manager that gives users control over tracking. Other interesting information includes how to manage sales leads with automated e-mail personalization and screen savers that drive Web traffic. Chapter 13 on the future is "out there" yet interesting.

A Must Read for the New Era of Sales and Marketing

This is the best book on the Internet and electronic marketing I have ever read.