Computational Advertising: Market and Technologies for Internet Commercial Monetization

By Peng Liu and Chao Wang

Book Overview

This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit.

• Format: Paperback
• Language: English
• ISBN: 1032241403
• ISBN13: 9781032241401
• Release Date: December 2021
• Publisher: CRC Press
• Length: 442 Pages
• Weight: 1.68 lbs.
• Dimensions: 0.9" x 7.0" x 10.0"