Complete Public Relations: Contemporary Practice

by Anthony Fulginiti

Book Overview

Provide "CPR" to your organization, clients and employees with this comprehensive text on public relations writing, theory, research and most importantly, practice. Complete Public Relations: Contemporary Practice provides groundbreaking instruction, helping readers: learn effective planning strategies. develop persuasive writing skills. craft a variety of writing products. design effective publications such as newsletters, direct mail pieces, and...

• Format: Paperback
• Language: English
• ISBN: 1792495501
• ISBN13: 9781792495502
• Release Date: May 2022
• Publisher: Kendall/Hunt Publishing Company
• Length: 344 Pages
• Weight: 1.54 lbs.
• Dimensions: 0.8" x 7.9" x 10.0"