Complete MBA Companion in Marketing

By Kellog

Book Overview

Geared to the MBA student, a comprehensive guide to marketing philosophy, strategy, and technique prepares would-be business leaders for the marketing realities of the 21st century. Original. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0273642235
• ISBN13: 9780273642237
• Release Date: October 1999
• Publisher: Financial Times Management
• Length: 416 Pages
• Weight: 2.12 lbs.
• Dimensions: 10.0" x 0.8" x 7.5"