In this groundbreaking book, Tom Morkes reveals how you can use Pay What You Want (PWYW) pricing to delight your audience, expand your marketing reach, and multiply sales of your products and services. Morkes is a pioneer in the use of Pay What You Want (or 'pay what you can' / 'pay what it's worth') pricing, and he has helped hundreds of creators, entrepreneurs, freelancers, and business owners use this innovative pricing strategy to achieve...