The Complete Guide to Customer Service (Wiley Series in Training and Development)

By Linda Lash

All too often companies overlook their most important competitive weapon - their customers. Linda Lash, Director of Training at Avis International, one of the most famous names in customer service, understands the close connection between customer satisfaction and profitability and market share. The result is a practical real-world guide to what customer service is all about - showing managers in the customer service industry why it makes sense to keep customers happy and how to do it.

• Format: Hardcover
• Language: English
• ISBN: 0471624284
• ISBN13: 9780471624288
• Release Date: January 1989
• Publisher: Wiley
• Length: 240 Pages
• Weight: 1.15 lbs.
• Dimensions: 9.3" x 0.9" x 6.3"