Stop guessing how the media industry works-start operating like an insider.
The media, entertainment, and publishing world is booming-but most professionals only scratch the surface. Trends are easy to Google. What you really need are workflows, models, and playbooks you can apply on the job from Day One.
This book is your end-to-end guide to mastering how the industry really works-whether you're a consultant, IT professional, program manager, analyst, career switcher, or student.