Complaint Management: The Heart of CRM

By Bernd Stauss and Wolfgang Seidel

Every company strives for increasing customer satisfaction and loyalty. But, without effective complaint management, it's only a matter of time before the seemingly sweet company-client relationship... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324202644
• ISBN13: 9780324202649
• Release Date: February 2005
• Publisher: South-Western Educational Pub
• Length: 320 Pages
• Weight: 1.35 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"