Competitive Success: How Branding Adds Value

By John Andrew Davis

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.

The book presents a comprehensive review of the entire brand spectrum, including:

Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement

• Format: Paperback
• Language: English
• ISBN: 0470998229
• ISBN13: 9780470998229
• Release Date: February 2010
• Publisher: Wiley
• Length: 422 Pages
• Weight: 1.87 lbs.
• Dimensions: 0.9" x 7.3" x 9.1"